SEO

Content and Search Engine Success Factors

Content is king. You will see that over and over again to hear the opinion when it comes SEO success. Yes, this is the reason why the periodic table SEO success factors beginning with the content “elements”, the first item on the quality of the content.

Get your content to the right and to support efforts. A solid foundation for all your other SEO

Quality of content

More than anything, you are producing quality content? If you sell something, you go past a simple brochure with the same information that can be found on hundreds of other sites?

Do you have a reason for people to read your pages more than a few seconds to bring

Do you have any real value, some fabric for visitors unique, different, useful, and they offer won’t else?

These are just some of the questions to ask when determining whether you are providing quality content. This is not the place to cut corners, because it is the cornerstone on which almost all other factors are dependent.

Read the Search Engine Land articles below on the content quality thinking in the right direction. “On the way

  • Living Content: This is what the people want
  • User-generated content offers substantial benefits SEO
  • 6 content tips: How to write when you have nothing to write about
  • Why Quality is the only viable SEO strategy
  • garbage Gourmet: Fixing SEO content strategies
  • affected by Google’s Panda update? We ask you to consider …

Content Research / Keyword Research

Perhaps the most important SEO factor good content creation is a good keyword research. There are several tools that allow you to discover. Specific ways in which people can find your content

You want to make use of these documents, the actual terms that people use content, so that you can produce effective content “answer” to the question.

For example, a page about the “Avoid Melanoma” used ways to prevent skin cancer, describe. Technical jargon can be a hit or not search engine rank pages as people instead of looking for “Skin Cancer Prevention Tips.” Your content should be appropriate “language” is written – the language of your customer or user used in the search.

Below, we will show you lead a number of tools that will help:

  • Search Engine Land’s Keyword Research Guide

Here are some articles from Search Engine Land that is the subject of in-depth keyword research:

  • The Giant List of Keywords Tool
  • Law Firm You say, I say Attorney
  • SEO and spaghetti
  • Priceless Keyword Research data you have – but never use
  • How Mobile Searchers changing Keyword Research
  • The use of social awareness streams to learn what people care

Content Words / using keywords

Do your keyword research done (you did, right?) Did you actually use the words in your content? Or if you have a number of research quality content to do maybe it’s time for things to get back and do some editing.

Bottom line, if you want your pages to be found for certain words, it’s a good idea to use your copy those words.

How often? Repeat every word that you want to be at least five or search for a keyword density of 2.45%, for the best results.

No no no, it was a joke! There is no exact number of times. Although “keyword density” is scientifically, although some vaunted “ideal” rate, it would not guarantee hit.

Just use common sense. Think about the words you want the words you feel are relevant to your keyword research a page. Use it on the track page. If you frequently switch to pronouns second and subsequent references, the actual noun here again and instead of a pronoun.

For more advice, see some of our products below:

  • Ten Tips for SEO Copywriting
  • Useless SEO Terms: Linkbait & SEO Copywriting
  • Simple Tips an SEO Style Guide to Writing
  • Through a better SEO Jargon
  • Google offers “Reading Level” Filter and Statistics

Content involvement

Quality of content production. Significant interaction with search engines users can try to measure this interaction – commitment – in different ways.

For example, how long should stay on your site? Users they seek, through to your list, but then immediately “bounce” back to the results to try something else? That “pogosticking’s behavior can be measured by the search engines and a sign that the contents can not be attractive.

On the other hand, people send a relatively long period of time your content from the content similar to other areas to evaluate? That “time on site” metric or “long press” is another form of engagement that search engines use to determine the relative value of the content to measure and evaluate.

Social movements, such as comments, shares and “want” is another way to measure that commitment. We will cover this in more detail in the social part of this Guide.

Search engines are usually reluctant to use engagement metrics, much less the details of these statistics. But we believe engagement is measured and used the results to inform.

Here are articles from Search Engine Land, the importance of involvement:

  • B2B business engagement: Seven ways to ’em keep coming back for more
  • The Farmer / Panda Update: New information from Google
  • your site’s traffic since Farmer / Panda Update Google’s dropped. Now what?

Content freshness

Search engines love new content. This is usually what we mean when we say “fresh”.

So you can not work (or date of publication) every day, thinking they would rank. ‘Fresh’, and the more likely your pages, and you can easily add new pages all the time, only to have new pages, and think that gives you a boost of freshness.

But Google has something called ‘Query deserves freshness (QDF). “If there is a quest that suddenly became very popular versus normal activity, Google QDF applicable to this concept and see if there is any new content on this subject. If there is one, there are new or new content gets a boost in the results.

The best way to think of it is an expression such as ‘Hurricane’. If there is not an active hurricane that results will likely contain lists of the authorities and reference sites. But if there is an active hurricane season, the results changed and stories, news and information reflect the active hurricane.

If you have the right content, you need the appropriate topic in QDF clicks, you can enjoy being in the top results for days or weeks. Please note that after your back page in the results are mixed. It is not something that you did wrong. It’s just to boost the freshness wears off.

Sites can benefit from this boost to participate by producing relevant content that matches real-time pulse of their industry.

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